Players compete to build the most famous hotel/casino. Room tiles representing slot machines, lounges, restaurants, and other casino-related places appear on a central board and the players hold auctions to win the rights to have those rooms in their building, garnering them income, population, or fame.

Bidding wars escalate, values fluctuate, and designers renovate until finally the hotel/casinos are put to the test to determine whose garners the most fame.